Mineral makeup is more than just a new beauty trend

As beauty legend has it, it was the mid-1970s, in the aftermath of the frenzied Haight-Ashbury love-ins of San Francisco, that a quiet, little cosmetic revolution was born.

It was called "mineral makeup" – products made of all natural, finely ground minerals from the earth, without any of the chemicals, dyes, and preservatives found in traditional makeup. Fast-forward some 30 years: Mineral makeup is virtually exploding the beauty market.

"This is an extremely popular style of makeup – and it's something that a lot of my patients use and love, and I use it myself. It's also the product most patients ask about," says Kathryn Frew, MD, a dermatologist at Juva Skin and Laser Center and MediSpa in New York City.

And while mineral makeup comes in a variety of forms – and at prices ranging from less than $10 to more than $50 per product -- undoubtedly the most popular in all price ranges are the loose powder foundations and blushes. These are light, finely ground loose minerals that are buffed into the skin using a wide, fluffy brush.

Mineral Makeup and Skin Health

Like most cosmetic products, mineral makeup has its fans and its critics. Those who love it rave about the light, natural, long-lasting glow that simply can't be duplicated by other types of makeup.